Customer: Vintage Colette
Category: Digital Marketing
Status: Ongoing
Web: www.vintagecolette.com
Tags: Digital, Marketing
Case Description
Vintage Colette is passionate about ethical fashion wages for our workers and are constantly working towards changing the poverty status quo within our communities.
Launching a successful digital marketing campaign that lifted conversion rate by 1509% in just 12 months
Services taken: SEP & Analytics, Content Marketing, Social media Marketing, paid Advertising, Landing Page Optimization.
The primary objective for the company was to generate traffic to the site, bring potential leads and spread the e-commerce site. Also increasing followership on the social media handles.
36 months back when Vintage Colette website was launched, the biggest challenge was to bring the site up to top positions from nowhere in Google search, bring conversions through multi-channel marketing pithing a defined budget in a competitive domain of travel and to bring real traffic that can convert.
The pre-action plan was to do an in depth analysis of the site’s current performance and drawbacks, defining the user persona and targets , analysis of the competitors landscape and devising the marketing approach.
Site was low on traffic , not ranking on any of the productive keywords, and hence conversions were very low.
What We Did
Site Optimisation & Content Marketing
Site Optimisation & Content Marketing
We selected productive keywords for the site & optimized it for users considering the latest search engine algorithms. In this process, we restructured the site to improve the user experience, optimized the content, added more information, and published user centric interesting content to bring new visitors, engage them and convert.
SEO
We also optimized the site for SEO, since it had a lot of scope of driving traffic through search. We pitched the travel articles to relevant media and combined these PR effort with some blogger outreach. Many authoritative sites splashed vintage Colette through their pages.
Paid & Social
Along with Strategic organic search marketing, Natavi also executed several other campaigns like Paid advertising (Search & Display) and social media marketing to boost up the user engagement & Conversion.
Landing Page Optimisation
Since the ultimate goal was to bring sales, the immediate step we took was to optimize the site for conversions that include redesigning the site’s primary pages, build smart landing pages for paid campaigns, optimize order process and perform A/B testing.
Results
Traffic improved by 2800%, Conversion by 1509%
With integrated marketing efforts, continual analysis & smart budget allocation among them, the ROI increased drastically. Amazing improvement statistics were recorded in the last 12 months of the digital marketing campaign.