Customer: The Pier Restaurant & Lounge
Category: Startup Strategy
Date: 20 March, 2019
Status: Ongoing
Tags: Strategy, Marketing
Case Description
To help launch The Pier Restaurant & Lounge brand, an Abuja-based fine dinning enter the high growth eatery and relaxation spot. Natavi has been engaged to create the new concept providing an end-to-end solution. We have been a “hands-on” partner for the The Pier owners and top team in this project.
To create a Business Feasibility which included doing a detailed competition analysis, drawing preliminary Concept Feasibility & Business Plan.
Natavi is involved with all aspects of the brand creation process including location strategy, human resource planning, menu development, Brand Architecture and Marketing Strategy and setting up of delivery operations.
What We Did
Natavi carried out for The Pier a detailed competition & brand analysis using which a very clear concept statement was defined.Defining a growth plan and location strategy. We actively work on location short listing, feasibilities for the sites and negotiations with landlords.
We have been part of all strategic decision making including- key recruitment, food tasting, menu pricing, brand design and marketing.
Advertising – pricing, strategy and client acquisition.
We used our knowledge of the Nigerian hospitality industry to help formulate a pragmatic yet competitive pricing strategy.
Result & Outcome
As a result of a competitive environment study & brand architecture, Natavi has worked with The Pier to create a concept that leverages on untapped opportunities in this segment.
The brand has been successfully launched in Jahi, Abuja, 2019.
Natavi’s support and work has been in all aspects of the new concept to provide a holistic approach.