Customer: Centre for Integrated Health Program
Date: 09 June, 2016
Tags: Training, Digital
CIHP promotes better health outcomes for all Nigerians through creation of strong and sustainable health systems. The organization evolved from Columbia University’s International Center for AIDS Care and Treatment Programs (ICAP) in 2011 and has continued to support family-focused, comprehensive high-quality, HIV/AIDS care and treatment activities in Nigeria.
The quote, “you cannot change the world when no one knows your name “ holds true in the game of visibility. CIHP was looking to revamp their social media / PR Unit, getting their voice/activities out on social media. We recommended training as part of building their in-house team in the use of various tools.
What We Did
We first identified all necessary tools that will help the unit reinvent her strategies to better engage and connect with their audience. Some of the courses will equip them with the skills, insights and digital know-how to be a highly effective promoter of their goals, activities and spread their “good works”.
Overview of Analytic Tools
The use of Hootsuite, Tableau Software, Google Analytics, Google Alert, and Mailchimp for newsletters
We have professional consultants in our team. We are also always looking for new people to join our team. Our consultants know their stuff very well.
They mastered the critical elements of the web, social media, mobile, and content analytics to optimize their organization’s ability to make highly informed decisions.
They became experts at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics aspects.
They understood the basics of visual branding and its significance to an organization.
They gained the knowledge of the application of color, typography and imagery.
The mastery of the design tools for appropriateness of posts.
Steady post of organisation’s activities and events.
Increased web presence to the world.